Venus Optics is Showing off (Sort of) 12 New Lenses at Photokina

While the new 17mm f1.8 and 12mm f1.8 for Micro Four Thirds lenses from Venus Optics are probably what will appeal to photographers a lot more, the company is also announcing a new cinema lens. That, and there are new variants on a number of their optics. The company's press release explains it way better than I can.